Poster for Tattoo Fundraiser on Wall
Poster for Tattoo Fundraiser
Client Background
For this project, I redesigned a promotional poster for The Exchange, a dynamic performance center in Regina. Known for its unique atmosphere with hardwood floors and exposed brick, The Exchange provides a perfect space for high-energy events. The specific event, "Skate-Patrick's Day," targets skateboarders and their friends, with proceeds supporting Nations Skate Youth, a program that empowers youth through skateboarding culture. This event, taking place over Saint Patrick's Day weekend, features local tattoo artists and offers a perfect mix of action, creativity, and community spirit.
Obstacle & Approach
The redesign presented several challenges, particularly in organizing and clearly presenting the event details. My goal was to create a cohesive layout that brought key information to the forefront while maintaining a visually engaging composition. The original design had scattered content, so I restructured the information to emphasize essential details such as date, time, and location, making them easy to identify at a glance.
Another major issue was the lack of contrast and energy in the original poster, which did not effectively reflect the spirit of the event. To address this, I introduced a bold colour palette of black, white, and green. These colours improved legibility and visual hierarchy while reinforcing the Saint Patrick’s Day theme. This approach brought clarity and vibrancy to the piece, making the final design both more impactful and better aligned with the event’s tone.
Summary
This project allowed me to experiment with textures, shapes, and worn elements, creating a design that reflected the raw energy and authenticity of skateboarding culture. I incorporated features like torn paper effects, concrete textures, and dynamic strokes to bring the event’s youthful spirit to life. These design choices were not only visually compelling but also inspiring, as they pushed me to explore new creative avenues and bring a fresh perspective to my work. The result was a poster that successfully captured the energy of the event while offering a bold and exciting design solution.
Programs Used: Adobe InDesign, Adobe Photoshop, Adobe Illustrator